Created in 2009 by Atout France, the national Vignobles & Découvertes label promotes tourist and winegrowing destinations committed to a quality-driven approach. It highlights regions offering a complete and coherent wine-tourism experience, built around a varied range of services: accommodation, dining, cellar tours and tastings, heritage discoveries, activities, and events.

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Labelled providers share common values: quality hospitality, authenticity, a commitment to passing on knowledge, and a passion for wine. The label therefore guarantees visitors an experience that is both seamless and rich in discovery: accommodation in the heart of the vineyards, restaurants showcasing local produce, encounters with winemakers, and exploration of natural and cultural heritage. An invitation to fully embrace the French art of living, in harmony with the rhythm of the vineyards!